“A leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell
What Is A 9,9 Executive?
We call it the 9,9 executive or the 9,9 life. Just what is this all about?
In reality, ‘9,9’ could be 10,10, or 100,100 – the actual number is discretionary, but the importance lies in the balance it suggests. We associate the 9,9 executive with true leaders who are active and vibrant, who have earned the trust and respect of their employees and peers, fosters great morale, leads by example, makes decisions based on timeless principles and ethics, and can provide measurable, progressive value.
The 9,9 Executive is a highly regarded leader, trusted to consistently do the right thing. This is a person with presence, character, and resolve. This is the leader who we all want at the helm of our company – one who can build real, tangible value that will deliver back on our investment of time and hard work.
What About Other Executives
Contrast this with the 5,5 Executive. This executive does well, and works to motivate their team, but in reality, their leadership style and confidence are still emerging. This executive recognizes that they must lead by example; however, they are too ‘stuck in the weeds’ to communicate the long-term vision and growth path for the company. This is a leader with real potential, if they are invested in, coached, and offered an outlet for their questions and concerns.
And then, of course, there is the 1,1 or 2,2 executive who isn’t much of a leader in the first place. This is not a trusted executive, and is not one the company or its stakeholders look toward to effectively lead, because quite frankly, their character and competance aren’t trusted.
What Is The Value Of The 9,9 Executive?
Frankly, the value of the 9,9 Executive is in the tangible value they create for their companies. Better-valued companies are led by trusted, confident, and business-savvy C-level executives who operate on the principles of ethics, honesty, and fairness. And the more a company invests in its leadership team, the better the return in terms of building corporate value.
The process of becoming a 9,9 Executive and building company value is what the CXO Leadership Institute is all about. We are dedicated to helping our members achieve greatness and building strong leadership teams through trusted, confidential, and peer-facilitated experiences. To learn how we can help you become a 9,9 Executive, please click here