Think about the CEOs that come to mind. They have a great brand, right? Steve Jobs. Mark Zuckerburg. Their names are synonymous with their company names and respective brands, as well as their personal brand. A large part of their success is having a clear understanding of what defines success in their business, which is actually a reflection of their own values. Being true to their values, and selling value through storytelling is the message behind Suzanne Bates new book ...
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